Dilworth Dermatology and Laser (“we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://www.dilworthdermatologyandlaser.com (“Website”).

1. Information We Collect

A. Information You Voluntarily Provide

We may collect personal information when you:

• Submit a contact form

• Request an appointment

• Call us from a tracked phone number

• Subscribe to communications

Information may include:

• Name

• Email address

• Phone number

• Message content

• Service interests

Please do not submit detailed medical records or highly sensitive health information through general website forms.

B. Automatically Collected Information

When you visit our Website, certain information is automatically collected through cookies and tracking technologies, including:

• IP address

• Browser type

• Device type

• Pages visited

• Time on site

• Referring website

• General geographic region

2. Cookies & Tracking Technologies

We use cookies and tracking technologies to:

• Operate and secure the Website

• Measure marketing effectiveness

• Improve user experience

• Track conversions from advertising campaigns

Technologies and platforms may include:

• Google Analytics

• Google Ads Conversion Tracking

• Google Tag Manager

• Cloudflare (performance and security services)

Google Tag Manager is used to deploy and manage marketing and analytics scripts.

These tools may collect information about your interaction with our Website and associate it with advertising activity.

You may control cookie preferences through our cookie consent banner.

3. Google Advertising & Conversion Tracking

We use Google Ads to advertise our services.

Google may use cookies, pixels, and similar technologies to:

• Display relevant advertisements

• Measure ad performance

• Track form submissions or appointment requests as conversions

• Analyze campaign effectiveness

Conversion tracking allows us to understand whether a user completed an action after clicking an advertisement.

We do not receive personally identifiable advertising profiles from Google.

You can manage advertising preferences at:

https://adssettings.google.com/

4. How We Use Your Information

We may use collected information to:

• Respond to inquiries

• Schedule consultations or appointments

• Improve Website performance

• Monitor advertising performance

• Ensure Website security

• Comply with legal requirements

We do not sell personal information.

5. Sharing of Information

We may share information with:

• Service providers assisting with hosting, analytics, or marketing

• Advertising platforms for campaign measurement

• Legal authorities when required

All third-party vendors are contractually obligated to handle data appropriately.

6. Data Security

We implement reasonable technical and administrative safeguards to protect your information.

However, no online transmission is completely secure.

7. HIPAA Notice

Submitting information through this Website does not establish a physician-patient relationship.

Website forms are not intended for emergency medical communication.

If you are experiencing a medical emergency, call 911 immediately.

8. Your Privacy Rights

Depending on your state of residence, you may have rights to:

• Access personal information

• Request correction

• Request deletion

• Opt out of certain data uses

Toll-free number for privacy requests (U.S.). If you wish to exercise your privacy rights (for example under the CCPA), you may call 866-I-OPT-OUT (866-467-8688) and enter Service Code 2389 for Dilworth Dermatology and Laser. Please note that voicemail is not a secure medium — do not leave medical or other sensitive personal health information on voicemail. To submit sensitive medical information or for urgent medical matters, please use our secure patient portal or call our office directly at (704) 376-9849.

To exercise these rights, contact us using the information below.

9. Data Retention

We retain information only as long as necessary to:

• Provide services

• Meet legal obligations

• Resolve disputes

• Improve business operations